He has worked with a ‘Who’s Who’ list of the highest profile thought leaders and celebrities in building social impact enterprises that included film, TV, merchandising and music properties. In addition, his marketing & branding partnerships in pop culture are directly responsible for selling more than 25 million records worldwide.
Reeves is considered one of the marketing pioneers, who introduced branding partnerships inside of the music industry. This concept aligned artists with brand partners to enhance the audience reach and reduce recoupment costs charged back to artists. Reeves’ involvement in the music business has garnered a number of chart-topping albums and singles. He handpicked female singing sensation EnVouge, which changed the R&B musical landscape at the time for female groups. He continued on to consult with Sony Music, Warner Bros, MCA and secured a music label for Magic Johnson Records.
After a five year run in the world of music, he shifted over to work with childhood mentor and Los Angeles Laker Hall of Famer, Earvin ‘Magic’ Johnson. Reeves was appointed Director of Corporate Partnerships and Branding for MJ Enterprises. Reeves assisted with the corporate strategy, which resulted in Magic Johnson’s corporate strategy footprint as we know it today.
Once Earvin Johnson established his urban development niche, Reeves comfortably moved over to replicate his strategy with Oscar and Grammy award winner Jamie Foxx. The relationship quickly launched Reeves’ television producing career in Hollywood. Reeves produced Laffapalooza and Jamie Foxx’s stand-up specials using corporate partnership models to cover production costs. This, at the time, was revolutionary because it allowed Jamie Foxx to own his content. Reeves’ business model started to catch the attention of many other entertainment personalities. After a chance encounter, Reeves was approached by Hollywood heartthrob Blair Underwood to head up his philanthropic and alternative entertainment business propositions.
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