We are an artist-focused company first, and I know a lot of music companies say that, but we really do sit down with our artists and go over goals in detail. We break it up by priorities and we know that each artist is so different from the rest that we make extremely bespoke campaigns for each of them. With artist-focused marketing and a culture-building approach, Valencia has helped advance the careers of top-selling artists that include The Killers, Fall Out Boy, Avicii, American Authors, and Shawn Mendes, among others. Jazmine is widely recognized for her business and creative acumen, but also for her down-to-earth attitude and motivational approach with her team and artists alike. Jazmine Valencia’s ultimate mission is to bridge cultural and geographic divides between makers and users. She uses technology as a catalyst for positive change while leveraging a vast reach to give a platform to connect.
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